Skyword, the leading content creation software and services company, today announced that it has appointed Mindel Kleinformer head of Integrated Marketing Communications, Brand Experience and Digital for Colgate-Palmolive North America, to its board of directors.
As a career marketer, Klein brings a deep understanding of brand building, digital marketing, capability development and organizational transformation to the role.
“We are honored to have Mindel Klein into our board of directors. As we enter 2023 with many technological advances and new buyer engagement behaviors to embrace, we are confident that her extensive experience in leading and growing Fortune 500 brands will bring great value to our team,” says Andrew WheelerCEO of Skyword.
“Mindel knows us well as she was a Skyword customer for many years dating back to 2016 where she led Global Digital Marketing for Colgate. She was an incredible partner as our teams worked together to establish the #1 branded online oral health destination ,” adds Wheeler.
Mindel joins Skyword’s board at a time of exciting new growth in the organisation. Skyword recently introduced Content Atomization to its Skyword360 content marketing platform, which uses generative AI to adapt and personalize original, human-generated content for different digital channels and audience personas. The new feature offers an efficient and cost-effective way to boost the capabilities and reach of Skyword’s elite community of content creators and marketers.
“I am thrilled to join Skyword’s board of directors. As a Skyword customer for many years, I saw first-hand the power of content marketing to strengthen brands and the valuable role Skyword played in helping us drive our marketing goals, ” says Klein.“As content marketing evolves, I look forward to joining the board to help and advise the team on how to further build their business to meet changing customer needs.”
Skyword’s content marketing platform, managed services and network of content creators are unmatched among competitors. In 2022, Skyword was the only content marketing platform provider named a Content Marketing Leader by G2, a Gartner Peer Insights™ Customers’ Choice vendor, and a two-time leader in the Gartner Magic Quadrant™ for Content Marketing Platforms.
Background on Mindel Klein
Klein is a global brand-building and digital marketing pioneer with decades of experience in marketing. She spent 27 years at Colgate-Palmolive in senior roles as Director of Integrated Marketing Communications covering North America; Worldwide Director of Global Digital Marketing; and General Manager, Integrated Marketing Communications, Brand Experience and Digital for North America. In her most recent role, Klein was responsible for leading in-house and agency teams across the company’s oral care, personal care and home care categories.
As a digital marketing innovator, Klein has been at the forefront of driving the evolution of marketing through each iteration of web technology. She has a strong pulse on the challenges and opportunities that today’s CMOs face and have faced -one key marketing technology services client for most of her career. She is passionate about all aspects of digital marketing as a critical facilitator in building brands and driving business.
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