Plum launches its personal finance app in 5 more European countries

By Gloria Methri

Plum, the smart money app with 1.5 million users, has announced its launch in five new European countries: Italy, Portugal, Netherlands, Greece and Cyprus.

Plum customers in these markets can now connect their bank accounts to the app. With its unique automated tools, Plum helps people manage their finances and fight the inertia of money when it comes to making smart financial decisions. This includes helping people automatically set aside money regularly according to their goals.

The app also allows its clients to diversify and grow their money over the long term with their stock investment service. People can invest up to 3,000 US stocks commission-free. You can invest from as little as €1 through fractional shares of popular companies like Google, Meta or Amazon.

Plum also offers a 100% biodegradable and recyclable VISA debit card at no additional cost to its subscription-paying customers, allowing users to pay online, via Google Pay, direct to merchants or withdraw cash anywhere in Europe with no additional fees.

Victor Trokoudes, co-founder and CEO of Plum, said: “We are excited to bring Plum to five new European countries and to help the people there manage their finances. This is an economically challenging time as people experience inflation not seen in decades, leading to cost of living challenges. The need for long-term financial resilience has arguably never been clearer, and we created Plum to help people navigate it and ensure your money management is automated and your wealth nurtured for the future.”

The launch marks the next step in Plum’s European expansion, having previously launched in the UK, France, Spain, Ireland and Belgium. Plum is now present in a total of 10 European countries.