Currently it seems SEO and marketing on line into two inseparable things. SEO has an important role in online marketing so that the products belonging to a business actor can be easily known by the public.
A product can now be marketed through various mediums, not only conventional marketing platforms such as brochures or billboards, but also through platform digital.
Business actors or business people usually market their products through various channels platform digital, including one of them is website. Product marketing through this website cannot be separated from SEO.
Search Engine Optimization (SEO) is a method for creating or optimizing a website and the content in it, so that it appears on the first page of search engines.
Generally SEO is used on platform Google’s search engine or Google Search. The reason is very simple, 92 percent market share platform the search engine has been mastered by Google Search, as reported by Mailchimp.
With this market share, the assumption is that many users use Google Search to meet their needs in finding information on the internet.
SEO has a function to connect the needs of these users with a website as the information provider. SEO is used to improve traffic or the number of user visits to a website.
When a user enters a keyword in a search engine, the results will automatically appear. The relevance of the keywords entered by the user in the search engine is correlated with the search results.
The search results are in the form of a list of websites and their content that are relevant to a keyword. Users will then visit one of the websites from the list to meet their needs, according to the keywords they are looking for.
So that the website can appear on the top list of search results and then have the potential to be visited by users, SEO is needed.
As a method, SEO has a technique or way to optimize the website.
How search engines work
To know how to use SEO, it is important to first know how search engines work. Search engines as a place to apply SEO methods have their own way of working in creating a list of search results.
While SEO can be said as an attempt to manipulate the way the search engine works. On the Google Search platform, there are at least three processes that a website or content must go through in order to appear on the search page.
The search engine’s first process in managing all the information contained in it is crawling (crawl). The search engine will regularly send the system crawlers web to check all content.
Crawlers serves to find and check new pages and their content created by the website. All new content linked on a web page will be visited by the system.
After browsing, the search engine will start the process indexing (indexing) or create an index related to whether a content is eligible to be included in the search page.
Some of the causes of content not being indexed by search engines are indications of duplication or it could be that the content does not have a suitable value for loading, for example it only contains spam.
Then, the last stage of search engines in managing their content is ranking or rating. The search engine will rank from the index that has been created based on relevance to the targeted keywords.
It is from how search engines work that SEO acts. SEO is used to make content pass the above stages, as reported by the Digital Marketing Institute.
How SEO works can be understood simply through its types. There are at least two types of SEO that are used to optimize a website to be indexed and included in the top search lists, namely On Page SEO and Off Pafe SEO.
1. On-Page SEO
On Page SEO is a type of SEO whose optimization is done on web pages or their content. To optimize web pages, there are several simple ways to do SEO, including the following:
Making improvements to the content
Before starting to create content, make sure to do keyword research first so that it is relevant to user needs. These keywords are the references for creating content.
This is important to do so that it can make it easier for Google to find the content according to user needs, so that website can appear on the search page. In addition, it is also necessary to create original content, not plagiarism.
Content also needs to be structured so that crawlers easy to read. Such structures, for example, include adding descriptions, subtitles, titles or known as meta titles, and so on.
Making improvements to the web page
On Page SEO is also concerned with improvements to web pages. Speed and convenience website Accessibility is also important so that the content can be included on the first page of search engines.
Web page optimization can start by fixing URLs and internal links that may have been broken or broken. Then, you can also create a friendly web page display.
2. Off-Page SEO
Off Page SEO is a type of SEO whose optimization is done outside the web page. The way SEO works in this type is usually done to help increase the number of visits on web pages.
The way SEO works in this type is as follows:
Adding backlinks on other sites
A backlink is a link from a website placed on website other. Backlinks work the same as a recommendation.
So, website installed a backlinks would be like giving recommendations to users to visit these other sites. Thus, the chance of visiting website will be able to increase.
Promoting on social media
To optimize visits to web pages, you can also do promotions on social media. Web pages that are spread on social media will increase the chances of being visited by users.
From the way SEO works, business people use it as a method to introduce or market their products through online marketing website.
The role of SEO in marketing on line
SEO is a term in marketing on line which means optimizing website to get top ranking in search results. Online marketing itself is often referred to as digital or digital marketing marketing.
So, what is meant by marketing? on line? Simply put, marketing on line is the process of marketing a product that is carried out by utilizing and through platform digital, one of which is through the website.
Business actors will make platform website as a marketing platform and make a series of efforts so that the products to be sold are easily found by users through search engines.
Meanwhile, SEO itself, as described above, is a method for making website is at the top of the search page list.
Thus, the need for marketing on line and capabilities at this point are mutually reinforcing. So, the role of SEO in marketing on line is to make it easy for users to find related information on search pages.
Easy-to-find product information has the potential to increase user attention. The more attention the product gets, the more likely it is to make a purchase.
That’s the meaning of SEO and its relation to marketing on linemay be useful.