Brand awareness is the ability of buyers to recognize or remember that a brand is part of a certain product category. This is important for every brand holder to understand and strive for.
In the era of digital transformation, there are various ways to increase a company’s brand awareness. Here are some ways you can do to increase brand awareness.
1. Holding an Online Promotion
More than 80% of world population or around are already integrated with the internet. Companies can take advantage of this by optimizing search engines as well as social media to spread company brand awareness.
2. Cooperate with Third-Parties
Companies can work with third parties such as influencers to build brand awareness. Through the testimonials given, consumers will have more confidence in the brand. Based on the results of Bright Local’s research, 70% of consumers trust online testimonials like recommendations from friends or family.
3. Sponsoring a Specific Event
In addition, companies can also sponsor certain events, especially those related to company branding. This method is quite effective because the company can choose events related to the product so that marketing is more effective because it reaches the appropriate target market.
4. Creating a Company Website
An attractive and informative website will help consumers to find out about a brand or product. In addition, the website also functions to monitor the increase or decrease in the company’s brand awareness.
Creating a company website can strengthen branding and expand the reach of promotions. In order to support sales figures, of course, the website needs to be optimized for use so that it functions optimally. Therefore, the performance of the website in search engines must be improved.
This can be done by optimizing the SEO (search engine optimization) of the website. As much as 68% of consumers’ online experiences start from search engines. For this reason, a quality and SEO-friendly company website will be easily accessible to consumers. In addition to providing access to product information, companies can also increase brand credibility through the website.
Currently there are millions of websites on the internet. Search Engine Journal research shows 91.5% of traffic is generated from the first page of Google. If you want to dominate your rankings on Google, an effective SEO strategy will increase your search visibility and drive traffic to your website. The simplest way that is quite effective for improving SEO is to insert keywords according to your business.
However, inserting massive amounts of keywords will certainly take a lot of time. That’s why Grow & Bless is here as the answer to this problem. Grow & Bless audits your website and conducts competitor research to find the best keywords to optimize your website.
After that, the SERP will display your website in search engines according to the keywords that consumers are looking for. With the emergence of the company’s website on the first page of search engines related to the keywords that consumers are looking for, the probability of brand awareness being accessed by consumers is also increasing.
Brand awareness is the key for a brand to excel in market competition. This is due to the tendency of consumers to choose products that are more familiar than products that are less familiar.