SEO is an abbreviation of Search Engine Optimisation which is one of the digital marketing strategies by utilizing search engines to achieve product marketing goals.
Importance of search engine optimisation, you can increase your visibility by placing your website in the highest ranking in the Google search engine. The better the optimization you do, the higher the search ranking will be so that the great potential for marketing success is in our digital hands.
Importance of SEO for Product Marketing
What is seo and how it works? Is very important in marketing products. The right SEO strategy can save even more money. SEO doesn’t incur costs like cost-per-click or cost-per-conversion like most other marketing strategies. The tools needed for the optimization process can easily be found on the internet.
The search engine optimisation techniques that is carried out focuses on using keywords that are relevant to our marketing website. That way, your friend’s website can attract the attention of internet users who already have a goal that is relevant to the product website that we market. This strategy brings traffic or natural visitors whose benefits will be felt in the long term. We can clearly see the difference in the following cases.
Search engine optimization example, there is shop A, which has had a poor cross-section of its business in the bread-making business in an area. Store A is renowned for its excellent quality and service that never disappoints customers. Only by word of mouth, for years shop A has never shifted its position.
However, since the pandemic, people who originally always shopped directly at store A, are now unable to do so due to large-scale restrictions. Then came the bakery B which is no less delicious and is easily found on the internet when people search for the keyword “good chocolate bread in town X”. Sales of bakery B also shot up.
Search engine optimization in digital marketing after the pandemic gradually improved and entered the era new normal, bakery B is getting busier so it can open a branch in another city. It is different with store A, which does not implement a digital marketing strategy, especially SEO for its business. Bakery A is in danger of being eroded by the “global” bakery B because it can be found even by people outside Indonesia using various keywords related to bread.
That’s how search engine optimization techniques works in a business in this era of internet of things like this. The implementation of SEO is a systematic strategy or series of techniques, so need have courage to adapt to new things like this.
Analytical, competitive and strategic skills are required. Nothing is practical you know traffic visitors increase of course, because it still needs the skills to attract visits with targeted keywords.
How to Optimize Product Marketing
We are all very familiar with how search engines like Google work. Simply by typing keywords or keywords that represent our desires then Google will recommend several websites for us. Well, as well as potential customers that we want to target, they will find our products with keywords.
1. Use keywords or keywordsi
You must know some keywords that are often used by search engine users to optimize marketing websites. Consider the level of search volume, competition, and the intent of each keyword that potential customers will type in. There are many keyword planner tools that we can use.
After find the right keywords, spread these keywords on the website. Embed keywords in the title, product description, meta description, URL or header. But keep in mind, avoid using keywords that are repeated on one page of the website. You can work around this by looking for alternative keywords in the form of similar words or synonyms, which also have a good search volume.
Examples of effective keywords that you can use for product marketing, for example:
“best food in new york” or “Recommendations for best traditional food in New York” or “New York Specialties”. You can adjust keywords to their respective target market.
Try the keywords that you are aiming for, are keywords that consist of more than two words. Because there is little competition in search engines. So that the opportunity for the product to appear on the Google start page is easier.
2. Pay attention to keyword density or keyword distribution
Based on research, the distribution of keywords in a product that we market through the internet at least not more than 1% of the total number of words that we make in it. If we create a product description with a total of 100 words, then the keywords entered should not exceed one word. Because Google will consider it as spamming which will have a bad effect on our uploads on Google.
3. Give a name that is relevant to the keywords in the photo that we will upload
In addition, we must use visual assets in the form of product photos to support the optimization carried out. Before files uploaded, first change the name to be relevant to the keywords we use.
For example, the product being marketed is watches, then change the file name for example to ‘jam-tangan-or.jpg’ and the like. File naming rules do not use spaces, but use hyphens (-). This will be more optimal so that Google detects what images we upload.
4. Create an Attractive Landing Page
Besides grip mentioned above, we can also provide a pleasant experience for readers or visitors. For example, by making landing page to support the implementation of product SEO. This means that the opportunity to get large traffic will also be open.
Through the landing page, you can start a closer relationship with potential customers. For that, it is important to create a landing page with a quality design containing popular topics. Then insert call to action to make it easier for “prospective buyers” to order products and services that we offer.
5. Create supporting articles to support product and service sales
Another tip, maybe you can also insert useful messages related to the products or services that we offer. However, it is still relevant to the keywords used at the beginning, yes.
For example, if we target the keyword “original watches”, then we publish several supporting articles such as: “How to distinguish original and fake watches”, or “How to take care of watches to make them more durable in use”, and others.
In these supporting articles, you can insert a link to the “main” sales article. So that what we “build” in SEO will be more robust and its position is stronger on search engine pages.
Marketing website traffic with SEO optimization, one of which will generate organic traffic. The more quantity of traffic you get, the more potential buyers can get.
Just take there are 1000 visitors in one month to our website, at least if we have provided a good “experience” to visitors, there may be 100 or 200 people who show “interest” in the products or services we offer.
That interest is an opportunity that can become a loyal “buyer”. That’s how SEO works. We can use it ourselves for free without the help of ads. Interesting right?