If you have a website with a lot of followers, it’s time to get multiple benefits from that website. You can try CPA marketing, one of the most expensive ways to earn money from the internet.
So, what is a CPA? CPA stands for Cost per Action, which is a marketing strategy similar to affiliate marketing. You will get a commission from an action taken by website visitors.
In this article, we will explain in full what CPA marketing is, how it works, and tips for successfully running a CPA business.
Cost per Action or CPA Marketing is an online marketing strategy that allows you to earn commissions from actions taken by users (leads).
So, it can be said that CPA marketing is related to the number of CPA leads.
CPA marketing allows you to earn more commissions for using the Pay per Leads (PPL) system. The actions also vary, can be in the form of filling out a form, downloading, installing, including an email, or making a purchase on a landing page.
Commissions from each platform can vary and depend on the action taken. Usually the commission given ranges from 1-10% of the price of a product, $1 – $5 per lead.
In the world of CPA marketing, there are several terms that you must know. Here are some of these terms:
Publisher: People who promote a brand, product, or business on their website
Advertiser: A company or business owner who asks for a CPA partnership to promote his product or business.
CPA Network: Platform that accommodates or brings together Publishers and Advertisers
Affiliate Manager (AM): The person in charge of guiding the Publisher in running the CPA business.
Commission: the profit from placing advertisements on the website received by the Publisher
Action: Actions taken by the user on the Advertiser’s landing page such as filling out a form, downloading, installing, including an email, or making a purchase.
The way CPA marketing and affiliate marketing work is actually similar, namely commission-based. CPA marketing commissions are usually smaller than affiliate marketing.
However, the chances of getting CPA leads can be more. Because, it is easier to ask people to take action than to buy a product. Especially if your website already has good traffic.
It’s different with CPA Marketing. If you implement referral marketing, such as placing a referral ad from the Advertiser on your website, visitors who click on the ad will be directed to the Advertiser’s landing page.
If your visitor performs the requested action, for example including an email address, you will get $2,5 per people fill their email.
Imagine, if you have a website with an average daily visitor of 1000 visitors. The minimum estimate of visitors who click on ads is 10% of the number of visitors. This means that the minimum commission you receive in one day is $2,5 x 100 (10% visitors) = $250 daily
Imagine the profit opportunities that you will receive from this CPA marketing business.