Entertainment Intelligence (Ei) has unveiled a new set of product launches and platform developments for 2023.
The company offers Data and analytics solutions for the music industry.
Based on information from DSPs, social music and playlists, Ei currently processes over 1.3 billion rows of data per day for clients such as Exceleration Music, Foundation Media, Hopeless Records, MNRK Music Group, Secret City Records and more Secretly and unity – two long-term customers who recently became co-owners.
“Being independent and arts-centric doesn’t mean your music business can’t also have access to world-class data capacity,” said Darius Van Arman, co-CEO of Secretly Distribution and Secretly Group, behind artists like Bon Iver, Bright Eyes, Khruangbin, Japanese Breakfast , Mitski, Phoebe Bridgers, Sharon Van Etten, Toro y Moi, Yes Yes Yes and more.
“Entertainment Intelligence is an important partner for us. Their streaming analytics platform allows us to compete shoulder to shoulder with the largest music companies in the world.”
Starting with this year’s launch of Enterlytics v4, the latest iteration of Ei’s enterprise client product and digital dashboard will offer tailored solutions for better understanding Catalog and emerging trends.
Ei provides in-depth data from streaming platforms like Spotify, Apple, Deezer, YouTube, and Pandora, as well as insights from multiple social media and video networks. In addition to insights into playlist performance, stream sources, territory over-indexing and listening behavior, the platform is able to detect advanced “heartbeats” when older catalog titles suddenly pick up steam.
Enterlytics v4.1, a redesigned platform, is introduced to further improve data reliability and breadth. New tools allow customers to compare products, track artists by consumption type and audience demographics, analyze information, and translate activity on social music feeds such as: tick tock and Facebook Music in marketing campaigns.
We noticed that a dormant catalog track on TikTok saw exponential growth and started migrating to other platforms
“Within our first week of using Egg, we saw that a dormant catalog track on TikTok was experiencing exponential growth and started migrating to other platforms,” he said Darin Soler, Head of Global Marketing and Commercial Partnerships, Exceleration Music. “We were quickly able to spot and capitalize on the trend, alerting our DSP partners and mobilizing marketing efforts.”
“Ei allows us to uncover unique insights that impact our marketing campaigns across our organization,” he said Victor Zaraya, COO of Concord. “We value the service and think that’s one of the factors that makes Concord different.”
Concord’s roster includes Dan Auerbach, Esperanza Spalding, SpiritIggy Pop, James Taylor, Korn, Killer Mike, Nathaniel Rateliff, Robert Plant & Alison Krauss, REM, St. Vincent, Yola and more.
Ei is also expanding his team to drive the delivery of new analytics tools and services. Coming advances like better use of machine learning will predict trends to help customers in their decision making.
Bill Wilson, Senior Vice President of Ops & Innovation MNRK music group (The Lumineers, Blueface, Chromeo, Kash Doll, Sevyn Streeter, RZA and more) said, “We’ve been able to significantly reduce our reliance on other metrics tools.”
Ei is primarily managed by Erik Gilbert, Greg Delaney and general manager Phil Birch.
Commenting on their work with Ei and plans for 2023, Gilbert and Delaney said in a joint statement: “With the combination of new technologies and expertise offered by our growing team, we have an exciting future ahead of us. We will constantly innovate both numerically and culturally.”
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