SEO has become a well-known term on websites, but even so, there are still people who don’t know what benefits SEO is.
Overview of SEO
After knowing how to create a website, then you can start looking for information about SEO techniques.
SEO or Search Engine Optimization is a technique used to optimize a website, so that it can get a top ranking on Google.
That way, this technique can improve the quality of traffic coming to your website.
Google SEO is a priority, because this search engine optimization technique can guarantee the success of your website.
This is because, Google is a favorite search engine that is widely used by internet users. Not only can increase visitor traffic, SEO can also expand the reach of your site.
If you want to optimize the web with this technique, you can choose the SEO tools that will be used with various nominal costs.
The performance of this web optimization technique can last long term and web ranking is not easy to drop.
What are the Benefits of SEO?
Currently the website is widely used as an online promotion media. So that many users are increasing web performance for business purposes.
In this case, users start using SEO techniques to optimize their web. SEO can provide many benefits for websites and businesses that are being developed by users.
Especially for business websites, SEO techniques can capture the right target consumers and make it easier for consumers to find the web. In addition, this web optimization technique can build brand awareness and top-of-mind in the community. SEO techniques can also increase product sales, and allow businesses to compete well.
As for the personal website, SEO can improve personal branding and make it easier for people to find your website. With search engine optimization techniques, your website can appear first in search results on Google.
Types of SEO
Please note, the SEO techniques used today are available in many types with different characteristics. In general, this web optimization technique consists of 3 types, namely:
1. On-Page SEO
On Page SEO is an optimization technique used to optimize web content to make it easier for the public to find. The general task is to maximize the title, structure, image, and quality of the content, as well as keywords and links.
2. Off-Page SEO
Then there is Off Page SEO which is used to assist Google in understanding the benefits and relevance of content to society. His job is to maximize the aspects of link building, increasing DA and PA, as well as promotion and guest blogs.
3. Technical SEO
Furthermore, there is Technical SEO which is used to optimize the web structure so that it can be accepted by Google and for maximum performance. His job is to maximize the aspects of speed, structure, layout, and website security, XML Sitemap, and navigation.
Because it has different characteristics, it is important for you to know what SEO is and the characteristics of each type.
How Does SEO Work?
For those of you who have often struggled in the world of blogs or websites, of course you already understand how SEO works. Search engine optimization techniques start to run starting with the crawling process or collecting and storing newly updated websites.
Next, there is the indexing process, which is where Google begins to study the structure of the web and the quality of content for the community. In this process, Google also learns how relevant the content is to the community and the credibility of the web. Finally, there is the ranking process, where Google begins to compile a list of the best websites to fill the best rankings in search results.
Tips to Increase Web Traffic with SEO
As previously explained, SEO can provide many benefits, and one of them is that it can increase web traffic. If you want to increase the number of web visitors, then you can use search engine optimization techniques. Initially you can start connecting the website with Google analytics.
After that, also connect your website with the master Google webmaster tools that can help you determine web performance. Next, connect the website with Google my business (especially for business web), so that users can find out information about your business. so that results can be maximized, you must create quality content with the right keywords.
Thus a review of what SEO is, as well as the benefits, types, how it works and tips on using it to optimize web performance. Hopefully this information can help you in improving website performance.